Dashdoc uses Harvestr with HubSpot to scale its product feedback loop
Dashdoc
Dashdoc is a SaaS platform for transportation companies in France and Benelux, helping digitize operations with a driver app, web app, and integrations to streamline communication.
Location:
Paris, France
Industry:
Logistics, B2B SaaS
Size:
70+
Integrations used:
Context
Dashdoc, a SaaS platform for transportation companies in France and Benelux, encountered growing challenges as it scaled. In a sector slow to adopt digital solutions, the company prided itself on staying close to its users.
However, as Dashdoc grew, managing and prioritizing the increasing volume of customer feedback became a major hurdle for the product team. They struggled to collect feedback at scale from business teams working in HubSpot and tie customer insights to business outcomes.
Their existing tool, Productboard, was not flexible enough to meet these demands, prompting Dashdoc to seek a more integrated, data-driven solution.
Strategy
To address these challenges, Dashdoc transitioned to Harvestr, primarily due to its integration with HubSpot. Harvestr now plays a central role in Dashdoc's product management process, especially during their “betting table” sessions, where product decisions are made for each six-week development cycle. The product team leverages Harvestr to collect and score feedback based on urgency and its potential business impact, using metrics like MRR data synced directly from their CRM via HubSpot.
This real-time sync between HubSpot and Harvestr allows the team to quantify the potential revenue impact of new features or address blockers that may cause churn. The synced MRR data ensures that high-priority feedback from top clients or strategic deals is prioritized, allowing Dashdoc to align product decisions with business growth. Additionally, the seamless flow of insights from Sales and Customer Success from HubSpot into Harvestr ensures that no critical feedback is missed, and the feedback loop is closed when features are released, keeping both teams informed and engaged.
"Thanks to the integration between HubSpot and Harvestr, Customer Success teams almost always log client feedback because it’s so easy for them. This allows us to review feedback that includes blockers for newly signed clients, as it indicates a risk of churn, and prioritize it accordingly."
Hélène Delaporte
Lead Product Manager, Dashdoc
Impact
With Harvestr and HubSpot, Dashdoc has created a more streamlined, data-driven approach to managing customer feedback. Customer Success teams now consistently log feedback, giving the product team a comprehensive view of user needs. This system has become Dashdoc’s guiding tool, helping them maintain close ties with customers while making product decisions that drive business impact.
By integrating revenue data from HubSpot, the product team is able to prioritize features that maximize revenue and reduce churn risks. This closed-loop feedback system has strengthened client relationships, as customers feel heard and valued, even a year after providing input. Sales and Customer Success teams are also using new product features to close deals, helping Dashdoc grow in a competitive market.
Looking ahead, as Dashdoc opens new markets in Spain and the U.S., they plan to leverage Harvestr even further to stay connected with evolving customer needs and tailor their product roadmap to meet the demands of these diverse markets.
Results
